Published in Venture World·PinnedMartian & Machine Idea Validation ApproachIn the first part of our idea validation article, we defined what idea validation is, why is it important and which are some methods you can use to challenge and test ideas. In this article, we will explain how we created the Martian & Machine approach to idea validation and…Idea Validation5 min readIdea Validation5 min read
Published in Venture World·Nov 17, 2022Venture Studio: Why Building an Ownership Mentality is KeyAn ownership mentality means taking responsibility for your actions and decisions. When a person takes ownership, that shows their strong desire to take responsibility. Ownership is about taking the initiative, jumping on problems, and doing whatever it takes to solve them. People who take ownership perceive the business they are…Ownership5 min readOwnership5 min read
May 11, 2022Typeform Conversion Tracking in Google Tag Manager TutorialIntroduction At Martian & Machine, we use Typeform as a quick and efficient way to create online surveys and gather customer feedback. Often, when using 3rd party solutions you might realize there are some integration issues that can cause bottlenecks and stop your progress. Typeform offers some solutions for digital analytics…Typeform10 min readTypeform10 min read
Published in Venture World·Mar 24, 2022How to Validate a Business IdeaNever start a company without first challenging and validating ideas and concepts as not validating might cost you a lot of money and wasted time. In this article learn more about idea validation, why is it important, how can you use a proof of concept (POC) checklist to validate your…Idea Validation7 min readIdea Validation7 min read
Mar 24, 2022The Ultimate Digital Marketing Starter PackLet’s face it, digital marketing is a booming industry. But unless you have tons of time to spend on learning and keeping up with the latest trends, it can be hard to get started or to keep track of changes. Something new is coming up every day, tools change frequently…Digital Marketing2 min readDigital Marketing2 min read
Jun 14, 2019Google Trends Data Behind the Game of ThronesAfter watching the last season of Game of Thrones, one of the biggest tv shows of all time, I just kept on thinking about what are people searching on Google while watching and did some unexpected character behavior develop new trends in Google searches. If you don’t want to hold…Game Of Thrones8 min readGame Of Thrones8 min read
Sep 13, 2017Gaming and Analytics — Connected or Not?A long time ago in a galaxy far, far away, I wanted to become a copywriter. I dreamed of writing television and billboard ads. One of my ad copies did appear on a billboard. I worked a lot on social media. Sometimes I can be quite creative. But, somehow, in…Football Manager4 min readFootball Manager4 min read
